Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Update your browser
Pitch Book Report Image

TRENDS REPORT: Rise of the Retail Investor: Impact on Private Markets

Our latest report, developed in collaboration with PitchBook, explores the rise of the retail investor in private markets and how GPs are adapting to their increased demand for exposure to private markets.

Download the report

Private market investments have boomed over the past decade. Already large at $25 trillion, the market is on pace to more than double in size by 2032 to $60 trillion. A primary driver of this growth is—and will continue to be—the increasing participation of individual, high-net-worth retail investors.

What to Expect in the Report

Ohyhyergol Artwork

Trends Analysis

Drawing on PitchBook data and other datasets, we illustrate how and why investor demand for exposure to the private markets has increased.

Rpyofhfqqh Artwork

Exclusive Q&A

Juniper Square’s CEO, Alex Robinson, provides his distinct perspective on what the rise of the retail investor means for the private markets.

Qqtbeukdzo Artwork

GP Takeaways

We offer guidance on how private markets GPs can position themselves to address retail investor demands.

Photo of Alex Robinson

If GPs want to earn their piece of this $7T pie, they’ll need to scale their operations and modernize their technology to meet the expectations of these overwhelmingly digitally native investors.

Alex Robinson
CEO
Juniper Square