
TRENDS REPORT: Rise of the Retail Investor: Impact on Private Markets
Our latest report, developed in collaboration with PitchBook, explores the rise of the retail investor in private markets and how GPs are adapting to their increased demand for exposure to private markets.
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Private market investments have boomed over the past decade. Already large at $25 trillion, the market is on pace to more than double in size by 2032 to $60 trillion. A primary driver of this growth is—and will continue to be—the increasing participation of individual, high-net-worth retail investors.
What to Expect in the Report

Trends Analysis
Drawing on PitchBook data and other datasets, we illustrate how and why investor demand for exposure to the private markets has increased.

Exclusive Q&A
Juniper Square’s CEO, Alex Robinson, provides his distinct perspective on what the rise of the retail investor means for the private markets.

GP Takeaways
We offer guidance on how private markets GPs can position themselves to address retail investor demands.

If GPs want to earn their piece of this $7T pie, they’ll need to scale their operations and modernize their technology to meet the expectations of these overwhelmingly digitally native investors.
Alex Robinson
CEO
Juniper Square