In this episode of The Distribution, host Brandon Sedloff sits down with Mark Neely, Director of Alternatives at GenTrust Wealth Management, to explore how high-net-worth investors are approaching private markets—and why the wealth channel is becoming one of the most dynamic forces in alternative investing.

Mark shares his journey from managing a trillion-dollar portfolio at Fannie Mae to becoming a partner at a hedge fund, and now leading alternative investments at a $5 billion RIA. He explains how GenTrust evaluates managers, structures private market access for clients, and builds portfolios with a sharp focus on after-tax returns, transparency, and long-term alignment.

This episode covers:

• Why the real opportunity in wealth management is thinking holistically across clients' full financial lives
• How GenTrust filters thousands of investment opportunities to find differentiated alpha
• The tradeoffs between direct investments, platforms, and feeder funds
• What RIAs and GPs get wrong about working together—and how to fix it
• Why standardizing reporting and improving liquidity are key to unlocking the next wave of capital

Mark also offers tactical advice for GPs trying to access the wealth channel, from what actually gets read in a pitch deck to how to build trust with advisors. If you're raising capital from private wealth, or advising clients on how to allocate into alts, this conversation is full of insight from someone operating at the center of the shift.